With a frenetic twist on electronic pop, ALMA has, over the past 7 years, become one of the most exciting pop artists in the world.

 

ALMA first rose to fame a decade ago when she took part in the Finnish version of the popular singing competition, IDOLS. Her powerful voice and energetic stage presence quickly caught the attentions of the judges and audiences alike and she went on to place fifth in the competition. Her enviable career trajectory following the show, however, shows that it’s not all about winning competitions.

 

ALMA’s debut single, "Karma", came out in 2016 and she has, since, collaborated with some of the biggest names in pop, including Miley Cyrus, Charli XCX, Tove Lo, Tove Styrke and MØ. 

 

Our interview coincides with the release of ALMA’s highly anticipated new album, Time Machine, which showcases her growth and development as an artist. It also sees her building on her songwriting prowess, penning lyrics that, at times, come from a very personal, honest place. 

 

With a bold style and a daring, unapologetic attitude, ALMA is a role model for many in the LGBTQIA+ community, her music speaking to the struggles and triumphs of everyday life, with a message of self-acceptance and individuality, which resonates with fans of all ages. 

 

Listeners who have been following Melody A.M. for a while may recall that season 1 of the podcast ended with a special episode looking at the tremendous work of song-writing and production powerhouse, Max Martin. Having worked with Max Martin’s team on her new album, ALMA tells me about the sound advice and the steer which the man himself offered, in order to help make Time Machine the big pop moment that it is. We also talk politics, what with the recent Finnish elections making it impossible not to and I find out a bit about Helsinki as well as what ALMA loves most about her home country. 

 

Make sure you also check out our ALMA playlist below, with some of her best tracks (to our ears!)

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Original image of ALMA by Jordan Rossi